In our previous posts, we covered topics that highlighted benefits of localisation on websites/applications. Localisation business is growing exponentially with wider range of industries have started adapting to the practice of localising their digital properties and come closer to their consumers.
Government of India mandates to have official websites of each and every department in Indian languages as well, English version being the primary site. While launching the websites, content is typically up to date in English versions as well as Indian languages version. However, as time passes, the updates happen only on the main site.
We are in a world of diversity – whether it is language, food, culture or life style. As we try to come closer, there comes an urge to find something that is common – something that can build the connect.
According to a joint ASSOCHAM-Forrester study paper, India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, with an annual growth rate of of 51%, the highest in the world.
Origin of language has been a topic of debate for centuries. There is no real evidence on how and when human species started using language. It is believed that language came into existence with modern human behaviour.