Fidel Softech together with LinguaSol (www.linguasol.net) and FIXSOL (www.fixsol.com) team had participated in the recent Digital Payment & FinTech conference held in Mumbai. Attended by banks, NBFCs and various tech companies, interesting discussions and group discussions were held.
As a media company, it is always a challenge to find the right target consumer audience for your client’s products or services and then helping them talk or convey the message in the end consumer’s or buyer’s preferred choice of language.
We are in a software driven world. Advancements in technology are making life easy for professionals to accomplish their work efficiently and with ease. Processes that are completely manual can slow down productivity and also creates level of frustration.
In our previous posts, we covered topics that highlighted benefits of localisation on websites/applications. Localisation business is growing exponentially with wider range of industries have started adapting to the practice of localising their digital properties and come closer to their consumers.
Government of India mandates to have official websites of each and every department in Indian languages as well, English version being the primary site. While launching the websites, content is typically up to date in English versions as well as Indian languages version. However, as time passes, the updates happen only on the main site.
We are in a world of diversity – whether it is language, food, culture or life style. As we try to come closer, there comes an urge to find something that is common – something that can build the connect.