Government Sector

Helping government organizations communicate more effectively around the world


Challenges

In the age of globalization, countries with diverse social norms, cultural fabrics and communication style have to engage at multiple levels with the citizens. People expect delivery of day to day services such as banking, passport, railways, healthcare, agriculture, various public sector firms, Human resources dept & other information of subsidies and major govt policies with a easy to use interface. Govt (more than 300 – 400 services from govt sector are consumer or citizen facing and apt for localization).

The need is to deliver these services "in local languages" with efficiency, speed, security and at a very cost-effective price point. Hence linguistic services for government becomes critical since this has huge impact on the economy especially in the areas of trade, immigration and tourism. The challenges in the language services are:

  • Segmenting the language preferences of the users
  • Standardization of terminology, managing the local cultural nuances & communication style
  • Technology deployment to avoid minimum disruption of existing services
  • Deploying in-house staff due to budgetary concerns

How We Can Help

Government organizations have large amount of information such as parliamentary documentation, publications and legal agreements that must be localized to meet the language requirements of their constituent member states or cross border interactions or diplomatic relations. Other areas for localization :

  • Website translation
  • PDF translation
  • Localization of Various e-govenment services like birth / death
    certificate / commercial services /tax filings
  • Application forms and communication points (subsidy application form)
  • Human resources portals
  • Training material /elearning for skill development
  • Travel and tourism
  • Filings for foreign citizens in the constituency




Localization of myLPG Portal

Customer : Govt decided to localize the myLPG portal in 12 Indian languages. The data comes from three OMCs (oil manufacturing companies) who are LPG suppliers to consumers and business. The customer base for these clients is huge from all over India.

Problem :

  • Need to offer language localized portal in 12 Indian languages in 8 weeks.
  • The solution needs to be completely external
  • With minimum disruption or downtime of portal /existing services
  • Very less IT support /involvement from the client side due to less manpower

Download Case Study

Clientele


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