What do you mean by B2C? But of course, we all know it is business to consumer. Nevertheless, the question here is what does B2C refer to? It refers to dealing, interacting and transacting with consumers directly. Now, when you speak of the term consumer, you’d, by default, be looking at diversity, as consumers, unlike B2B, would exhibit a larger variety in terms of the buying patterns, preferences, etc. For instance, a particular consumer of yours may speak the standard form of a particular language, while the other may be speaking a dialect. Of course, language is only one of those many variations between consumers. Our focus, however, in this blog, is languages, along with multilingual B2C solutions, and how would you translate your B2C platform to different languages, to make it truly capable of penetrating different targeted markets, and expand its scope of operations.
B2C products are the ones developed for the direct use of the consumers. These come in from the manufacturers, channeled through a retailer to a consumer for his/ her use. The examples of B2C products would be travel bags, television sets, and automobiles, and so on so forth. Unlike the past wherein these products were showcased in showrooms, today, these products are bought through e-commerce websites.
Consumers today, especially the larger urban chunk, prefers buying products through online stores, rather than the brick and mortar ones. This is one reason for why, when dealing with B2C products, an e-commerce retailer must have the respective website, translated into multiple languages, or at least the languages of the consumer segment he targets to cater. This is a simple and obvious strategy, but most of the e-commerce retailers fail to implement it, and end up limiting their sales to a particular segment, and thus limiting their sales turnover and profit as well. For example, conveying information about a particular device, say a mobile, in the language of the targeted user, would have a better impact, than doing so in the default or English language.
In a way, it is your consumers or users that drive the success of your business. Hence, if you do not know your users well, perhaps, a bigger threat could be lurking in the long run, posing a detrimental effect on your business. Why? That’s because your consumers wouldn’t find anything with you to relate with, let alone buying and transacting with you. This requires studying the demographics of your targeted region.
Studying demographics refers to researching and studying the age groups of the targeted audience, the ratio of working professionals, silver citizens, the number of students (their age groups), the number of males, and females in the region, the distribution of the targeted audience across various sub-regions of the intended market, and in this context, most importantly, the languages that they speak, etc. Studying the demographics of the targeted segment of your market is important from the viewpoint of connecting with it in a better way, and thus, driving sales. This would help you determine the languages you would require to target, and accordingly, translate your e-commerce website to generate better and informed leads.
Organically, every consumer prefers communication in his/ her own language, and since websites today have become interactive, consumers love when they see the native language option, and the website talking to them in their own language. Why? The simplest of answers to this question is a human tendency. Imagine, while in Russia, you come across a person speaking in Russian with you, and a person speaking in your own language with you. With whom would you preferably interact? Of course, the latter one! The same principle applies here. Regardless of how good or great your product is, for some markets, especially the non-English speaking ones, if the website doesn’t offer a native language option, the bounce rates could be extremely high, and eventually, the website would reduce to a mere occupier of virtual space in the market, and practically reap nothing for the business owner.
Consider communication in the native language as magic that is equivalent to the connection that you establish with a person by speaking with him in his own language. By speaking your consumer’s language, you would create a sustainable business relationship with him and would witness the difference yourself, as these efforts of yours would translate into a better and higher number of leads in the long run.
There are several advantages tethered to developing multilingual e-commerce and B2C web portals. Let us glance through each one of them.
These are only the general ones applicable to almost all the markets across the world. There could be many other market specific benefits, which you’d explore only when you’d take the efforts to translate your e-commerce or B2C website into something familiar for your consumers.
Now, the virtual B2C business has got another dimension, and that’s mobile applications. Often, business owners translate websites, but tend to forget or ignore mobile applications. Remember, mobile applications are an important dimension to your virtual business. Today, most of the users, particularly the younger working professionals and students prefer buying through mobile apps, since they come in handy, and expedite the selling and buying process. Nevertheless, the good thing about mobile apps is that they are easy to use, and even the relatively lesser tech-savvy people can also download the app, choose the preferred language, and start transacting. Besides, the facility to set the language of preference simplifies the process of navigating, exploring various products, seek information on the products, and make informed decisions at all times, without having to go to the language tab and select the preferred language time and again. Apparently, these elements could appear trivial. However, they pose a larger impact when it comes to winning and retaining consumers in the long run.
LinguaSol answers your concerns about how to translate your B2C platform in multiple languages. We are one of the leading multi-lingual solutions providers for diverse industries including finance, banking, insurance, BFSI, hospitality, and many others. At LinguaSol, we’ve got the capabilities to translate B2C platforms in multiple languages. Our team is adept at carrying out industry and market-based language research, followed by industry-based translations that help create the desired impact and help business owners gain ground in the targeted market. We offer a perfect blend of automated translations and human translations, to ensure that the translations are quick and locally accurate. We specialize in translating B2C e-commerce websites, website applications, and mobile applications in over 100+ Indian as well as foreign languages.