Origin of language has been a topic of debate for centuries. There is no real evidence on how and when human species started using language. It is believed that language came into existence with modern human behaviour.
We use language to communicate our thoughts, to convey our minds, to exchange information, to emote ourselves. Language is the medium of our day-to-day communication.
As language has an impact on our personal life, so is it with businesses.
For businesses to convey why consumers should look at their services, language is important. Language helps businesses to reach their target audience as a humanised entity that cares for them.
Whether it is TV commercials or newspapers or any other mean, marketing campaigns have seen success only when the message conveyed by businesses triggered a personal connect with the customer. This personal connect comes with the language used.
The more businesses are able to communicate to their target audience in a language they understand, the better success ratio they have in this competitive market.