Those days when businesses were confined to a particular geography are long gone. Today, entrepreneurs don’t have to wait for generations to go global. Thanks to digital transformation that’s making this possible. However, access does not assure success. Rather, it comes with a need for strategies, out of which speaking the target audience’s language is one. In this age where personalization holds one of the keys to success and growth, global multilingual marketing solution isn’t a good-to-have strategy but a must-have.
Multilingual marketing may make most people think of translation. But the strategy goes beyond translation. It refers to creating a comprehensive language ecosystem that caters to the linguistic needs of your audiences and takes care of the technicalities. This is where a multilingual marketing solution comes into play. No. We aren’t talking about machine translations. It is much more than that. Let’s explore.
The Need for Multilingual Marketing
Let’s begin with some eye-opening global numbers. Seventy to 75 percent of customers prefer purchasing an offering from a site with information in their language. On the other hand, 55-60 percent of users seldom or never buy from an English-only website.
So, imagine starting a venture in Denmark, Thailand, or any other non-English country but with an English-only website! The response is likely to be cold, and you may continue struggling to make your mark in the target geography.
While figures speak, multilingual marketing isn’t just about them. Speaking in one’s language helps you connect with the person deeply. It builds a connection based on conviction and confidence. Businesses that do it compete more strongly. Simple!
The Key Elements of a Multilingual Marketing Strategy – What Should a Multilingual Marketing Solution Cover?
We wouldn’t have called it a strategy had it been only translation. But since it is much more than converting words from one language to another, here’s what your multilingual marketing strategy must encompass to penetrate, establish, and thrive on the global stage.
Once you identify a target market and its language, here’s what your multilingual market solution should cover.
Localization (Not Just Translation!)
Translation merely converts words from one language to another language. However, localization refers to venturing deeper and adapting to the local norms. It doesn’t just focus on words but takes care of various other aspects like idioms, humor, culture, colors, symbolism, etc., of the target audience and location. When done with the help of a multilingual marketing solution, it helps businesses connect with their target audience more meaningfully.
Thus, your solution shouldn’t just translate text but localize every relevant aspect of your content to suit the cultural, linguistic, and contextual needs of the target audience.
SEO
Digital visibility is crucial to driving opportunities through the online medium, particularly search engines. Your multilingual marketing strategy and solution should thus cover local keywords, search phrases, and optimization for region-specific search engines.
Cultural Sensitivity
Every language and culture is unique. Thus, the strategy that drives success in their respective markets should also be distinct. The multilingual marketing solution you choose should take care of the cultural aspects of a particular target region.
For example, the solution must understand what works and what doesn’t in a particular culture. Things in the Western world may not necessarily work in the Middle East or the Far Eastern culture. Rather, many of them appear offensive!
Multilingual Content Creation
Another important aspect of every multilingual marketing solution is content creation. The solution you choose should be able to create localized versions of your website, mobile app (if you have it), social media marketing, email campaigns, paid ads, videos, and other content you may produce for a particular target audience.
It will help you leverage the omnichannel approach that connects you with your target audience seamlessly and consistently.
Multilingual Customer Support
Customers feel great and confident about businesses when the latter interact with them in their language. Imagine a user from Japan visiting a website and being welcomed by a virtual assistant in Japanese. Delightful, isn’t it? Yes. It is. However, the solution you choose must be able to provide multilingual customer support in different languages.
Benefits of Choosing a Global Multilingual Marketing Expert
Multilingual marketing solutions are emerging as an apt answer to the translation and localization needs of the global business horizon. They relentlessly take care of the linguistic needs of your business comprehensively. So, think of them as a multilingual marketing expert that doesn’t get tired and ensure exceptional accuracy levels at all times. Let’s delve a little more into why you need a multilingual marketing solution.
Enhanced Accuracy
Multilingual marketing solutions are trained on massive and diverse datasets across multiple languages. Thus, they deliver accurate translations on every front.
Consistent Localization
Uniform localization experience is one of the cornerstones of global success. Multilingual marketing solutions deliver consistent experiences across multiple languages.
Ceaseless Support
Multilingual marketing solutions can work tirelessly. They go beyond human limitations like fatigue. Many solutions automate translations, ensuring continuous localization.
Change Management
Website content is dynamic and requires continuous updates, particularly in the case of eCommerce, media, etc. Multilingual marketing systems help manage these changes across the relevant languages and markets to reflect them in a localized manner.
Multiple Language Coverage
These solutions cover multiple languages. Thus, you don’t have to hire a multilingual marketing expert or translator for every language. So, whether you want to localize something in Thai or Brazilian Portuguese, the solution would cover it, if trained in that language.
Need a Multilingual Marketing Solution for Your Business?
Choose LinguaSol’s Linguify – a well-researched solution that results from LinguaSol’s continued efforts in helping businesses harness the power of multilingualism.
The solution is equipped with multiple capabilities, including;
- Coverage for 200+ languages
- SEO integration
- Robust data security measures
- Effective website change management
- NoCode translation
- Translation management
- UI localization
Linguify undergoes continuous updates and upgrades to deliver competent localization solutions and resonating experiences. The solution is leveraged by companies from multiple domains, including healthcare, finance, eCommerce, education and more.
So, if you are a business looking to go global? Linguify is here to contribute to your multilingual strategy. Connect with us sales@linguasol.net to interact with our experts.
Ref. No- LSB06251059