As a matter of fact, the travel and tourism industry was amongst the first and the most profound responders to the virtual wave that gained feet in the last decade or so. Here as well, localization works in a similar manner and has a similar impact. Hence, you need not to treat the travel and tourism industry as an exception to the concept and the need for localization, as of course, if a consumer expects his banking partner to exhibit localized menus and localized content on its website, he would certainly want his travel partner as well to adapt to the change!
The point here is – the competition is extremely fierce (yes extremely!), and if one doesn’t do it, the other would capitalize. Hence, now that we are almost at the brink of this decade, and hopeful about digital revolutions and transformations in the next, it is customary that the travel and tourism industry keeps up with the wave of localization, and continues to contribute to the consumer’s comfort. So, here’s how language localization solution would work wonders for tourism websites and travel apps.
Localizing websites and travel apps are as important as advertising tours and travel deals in the local language, or with local phrases that would connect with the local populace. The two most important words here are comprehension and connection!
For instance, a European travel company operating in India or say, a Far East country, perhaps Japan, will not only have to localize the marketing and promotional efforts but also localize its website in the local Indian or Japanese languages. Comprehension, which constitutes to be the first concern here, must be carefully attended to, as the connection is a resultant of comprehensive localized content. For example, the statement, book your favorite hotel here, when localized, would create a better impact, thus making the customer feel comfortable while interacting and transacting with the website.
Next is the connection! The travel company would also be required to localize its app to create a connection with the more tech-savvy consumers in the region. So, localizing websites and localizing the travel app serves both, the conventional users dwelling in the interiors of the country, and the modern users who buy everything on their smartphone. Success, in this case, is best measured when you influence the user habits, and your users, by default, reach out to your travel app to avail the best deals.
Here are some of the factors through which localization works wonders for tourism websites and travel apps.
The native market could saturate over a period of time. In such cases, travel companies look forward to expanding their business frontiers, and for which localization forms the first step. Therefore, for travel companies that have market expansion on their cards, it is imperative that they localize their websites and build travel apps acceptable within the intended market. Launching the new, localized interface of the website, along with the travel deals and holiday packages that the company intends to introduce, would prove to be a great idea!
Localization influences customer experience to a large extent. In the context of the travel and tourism industry, navigational ease, the ability to plan itineraries in a simple manner, and comprehend every bit of information regarding the travel plan and the terms and conditions, helps users make informed decisions, thus establishing the credibility of the travel company.
Now that the virtual wave has penetrated in the interiors of a particular country, travel companies and their websites cannot remain confined to the metropolitan user base. On the one hand, wherein the cosmopolitan crowd is well-acquainted with the cultural variations, on the other hand, the more conservative (or more sensitive towards cultural particulars), would connect better only when the website or the travel app is relevant and sensitive enough in the cultural context of the targeted market. Thus it becomes necessary for travel websites to break language barriers, and blend with the local culture.
LinguaSol’s localization expertise isn’t limited to a particular business domain. With a proven and successful footprint in every industry, LinguaSol has emerged to be one of the largest and the most trustworthy localization services provider across the globe. LinguaSol’s expertize lies in localizing websites, documents, reports, mobile apps in the most appropriate, sensible and a locally relevant manner.
As a part of one of the fastest growing industries in the world, travel companies must shape in and capitalize on the localization revolution. It is time that they get their apps and websites localized. Confining to a single market isn’t beneficial in the long run, as it could cease the company’s growth. So, localize and expand your scope to conquer new markets. Choose LinguaSol, and witness wonders to your business.